I had the pleasure of designing a logo and full brand identity for iCore Marketing, an up and coming digital marketing agency based out of Tampa, FL. The clients’ wanted to incorporate many elements that would tie together their mission statement and services offered. Their tag line is “We have marketing down to a science” and when describing their values they put their focus on the letter “i” by saying “Our “i” is on it, it’s in our core.” Almost every value starts with an “i” as well. With that said it was very important for them to take all of these elements and create a logo that has a mix of all of those things. Then end result is a neutron inspired mark, incorporating six orbiting circles for each core value, and a lower case “i” in the center or “core” of it all.

Medium: Print and Digital Output

Software: Illustrator, Photoshop

Menu design for out dated Hotel Cabana Pool Bar which included a refreshed logo design, branding, and vibrant new look to increase traffic to the food and beverage outlet. Additional promotional pieces were created in efforts to entice guests to eat on-site and ultimately increase bottom line revenue.

Medium: Print, Branding

Software: Illustrator, Photoshop, InDesign

This is a concept I created for a mobile app named Vinosphere that would be used to rank and find highly rated wines by scanning, searching or connecting with friends. For this project I created the brand, logo, content, layout and supporting digital marketing collateral.

Medium: Digital

Software: Illustrator, Photoshop, InDesign

The goal of this project was to create an updated logo that was clean and modern but still representative of the mountains in the great pacific northwest. This was achieved by creating a contemporary look with bold colors and simplified geometric shapes.

Medium: Print, Digital, Brand Identity

Software: Illustrator, Photoshop, InDesign

This is a concept for a rebrand for an apartment home community in which I created a new corporate identity, logo, webpage and supporting print and digital marketing materials.

In this graphic design exercise, I was given the opportunity to write and design a book about a Designer. I chose Dieter Rams, highlighting his career and works. To emulate his style by keeping most of the images minimal or black and white, I decided to create pops of color to use for quotes from his principles of design. I used InDesign to create the layout and Photoshop for photo retouching.

Medium: Print

Software: InDesign, Photoshop

I had an opportunity to design an annual report for the nonprofit organization New Hope for Kids. The client wanted to capture the essence of the program and show investors how their contributions have helped. I organized all the facts, figures, data and photographs provided to come up with a visually appealing theme for their annual report.

Medium: Print

Software: Photoshop, InDesign

For this logo I was asked to rebrand a colleague’s personal identity logo. The client wanted to use his first name, Tom as the logo. To meet the client’s vision, I used Illustrator to come up with the arrangement of letters T-O-M abstracted on top of one another for the completed look.

Medium: Print / Logo

Software: Illustrator

This was an assignment in one of my graphic design classes where  I was asked to choose a song and then showcase it like a book cover. I chose the "Boy Who Blocked His Best Shot" by the band named Brand New. 

I photographed models holding hands and then took that photo into Photoshop to edit and manipulate the image to erase the background and add smoke and the veins on the arms. I then used InDesign to create the layout and arrange the text. 

Medium: Print

Software: Photography, Photoshop, InDesign

I worked with UCF’s School of Visual Arts & Design to design the layout for degree program flyer templates and folders. The SVAD logo and photos were provided through the University’s collection of photography. I used Photoshop to edit the photos and colorize parts of the image bringing them together in a visually interesting diamond-shaped grid.

Medium: Print

Software: Photoshop, InDesign